When the world’s locked out, we go to them.

What do you do when the dealerships you sell your cars in are all forced to shut?

Well, you open the smallest dealership in the world, naturally. To launch Volkswagen’s new small SUVs in Australia during a global pandemic, and promote how you can buy them online, the ‘Smallest Dealership’ was created. Tribal, DDB and VW created an augmented reality ecommerce experience, that brought the customer back into the dealership, even when the doors were closed. Customers could choose their vehicle, change the colours and specs, and even order online through the newly minted online store.

Visit the site →

Complete with floor-to-ceiling glass windows, miniature plant beds, and tiny TV screens, the smallest dealership toured some of Australia’s most iconic landmarks, promoting the small SUV range and the fact you can buy one online.

AWARD
2 Bronze + 3 Finalists

AdStars
4 Silver

Caples
1 Bronze