We’re lovin’ it

Tribal helped McDonald’s reimagine its online destination by making it a feel-good experience across all devices.

To do this, we completely restructured the site by overhauling the UX and interface design to deliver an effortless experience for customers to discover, find and order with a simple tap of their finger or click of their mouse.

Our creative approach was to hero the food by adopting a clean aesthetic built on a crisp white background with beautiful food photography. Then we added playful elements like the navigation inspired by the iconic fries or a quick hamburger launcher to provide feel-good moments throughout the site.

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