Saddle up, it’s time to hit the road.

Imagine a place where wild utes roam, where expert handlers capture them and harness their raw power, turning beasts into thoroughbreds.

That place is Walkinshaw Station, where Volkswagen Amaroks are engineered to become the famed W-Series, the only ute reared for the road.
Together with DDB and VW, Tribal brought customers closer than ever before to a new type of ute, before fabrication had even finished. We created a virtual world, where users could step into the drivers seat of the limited edition W580, guided by a first of it’s kind virtual tour.

If you’re itching to see one of these alpha utes up close, there’s no need to wait. Join our Amarok V6 whisperer for an augmented reality training session.