A stud auction like no other

Volkswagen, Tribal, and DDB Sydney are premiering the Amarok V6 W-Series from Walkinshaw Station for a stud auction to raise funds for mental health research.

The Amarok Auction continues the story of Walkinshaw Station which introduced the utes to Australia.

The auction raised over $100, with all proceeds from the auction going to the Black Dog institute.

The inspiration for the auction is that one in five Aussies will experience symptoms of mental illness in any given year, yet only 40 percent seek help for it. With suicide the leading cause of death for 15 to 44-year-olds, there’s a growing emphasis on mental health awareness from companies and institutions.

Volkswagens Australian national marketing and product manager, Nick Reid, said: “The Amarok V6 W-Series is a pedigree vehicle, created in collaboration with Walkinshaw, and the first off the line W580S Ute is the most special of them all, and highly sought after.