DDB Group Australia has today announced the promotion of David Jackson to national executive creative director of its digital agency Tribal.

Jackson joined DDB Sydney in 2018 as a creative director and now becomes Tribal Australia’s first-ever national ECD. His elevation follows the appointment of Colin Jowell in April as Tribal’s first chief strategy officer.

Jackson will lead Tribal’s creative offering, and partner with DDB Sydney executive creative director Matt Chandler on integrated campaigns for famous brands including Volkswagen, McDonald’s, Westpac, and Coles.

Says Davy Rennie, managing director, Tribal Australia: “Jacko and Tribal have been working in partnership for a while now, and his leadership and thinking has led some of our best work, so it makes complete sense to make him our first ever national ECD.

“It is a direct statement to our partners and team that innovation and disruptive thinking is who Tribal is and where we are going. Combining Colin’s new strategic approach to experience and Jacko’s creative brilliance, we are set for some sensational work.”

Says Jackson: “Tribal has been my second home for a while now, and I love being able to work with the team of talented, curious and fun-loving people across DDB Group.

“I’m excited by the opportunity to help lead the next evolution of Tribal in partnership with Davy and Colin, and continue to work closely with Matt to create world-class integrated experiences for our clients.”

Jackson’s promotion is effective immediately.