DDB Group’s Tribal has promoted Kenny McLeod to the role of Head of Customer Experience on the Volkswagen Group account. McLeod joined DDB Group’s digital experience arm in 2019 as Group Business Director for Volkswagen Group. In his new role, he will assume a leadership role on the account, working alongside Managing Partner Nick Russo.

Tribal’s work with Volkswagen Group has included CX projects including Cupra’s digital transformation and Volkswagen’s online store and Welcome Experience, plus award-winning integrated work spanning DDB Group such as World’s Smallest Dealership and Golf Ad Break Championship.

Says Tribal Australia Managing Director Davy Rennie: “Kenny cemented himself as a pivotal member of the Tribal team quickly, and has only gone from strength to strength since. He’s driven some of our best work and is the epitome of what it means to be both talented and nice.

“It was clear that the next step was Kenny taking on a bigger role across Volkswagen’s CX agenda. We know he’ll continue to do big things for our excellent VW partners.”

Says McLeod: “It’s been amazing to see Tribal grow over the last few years. We’ve been on a digital transformation journey with Volkswagen since I joined, and have successfully delivered innovative campaigns and best-in-class digital experiences.

“I’m excited to lead the charge to deliver exceptional customer experience across the Volkswagen Group, and continue to work with the bunch of legends across DDB Group.”